THE ARCHITECTS
Andrew Marik p/k/a Drew Lovely is a visionary executive, elite producer, and accomplished songwriter whose creative impact spans the highest levels of the global music industry. With multiple platinum records to his name, Drew’s career is defined by chart-dominating success, cultural relevance, and an uncompromising standard of excellence. His work has helped shape the sound of modern music while setting commercial benchmarks few creators ever reach. Beyond the accolades, Drew leads with instinct, integrity, and an elite understanding of how artistry, branding, and scale intersect. His approach blends world-class creative direction with forward-thinking business systems, building platforms that empower artists rather than confine them. At 4TL, Drew channels his legacy of excellence into developing the next generation of global stars with precision, taste, and long-term vision.
Geoff Shames commands one of the most formidable forces in modern entertainment marketing as the founder and chief architect behind Crowd Control; a powerhouse agency credited with scaling global icons such as Travis Scott, Imagine Dragons, KSI, and The Kid LAROI, while executing campaigns alongside the world’s most dominant brands including NBA, Warner Bros., NFL, and Formula 1. His career is defined by scale, precision, and a rare ability to convert cultural momentum into measurable global impact.
Now stepping in as CEO of 4TL, Geoff brings his elite network, proprietary marketing systems, and battle-tested growth architecture to the forefront of artist development. His leadership introduces a new tier of execution…Where visibility becomes velocity and artists are positioned not just to rise, but to reach their absolute pinnacle on the world stage.
Bryce Grimm, a/k/a Brxce Grimm, brings the rare dual perspective of high-level independent artist and elite entrepreneur. With over a decade of experience navigating both the creative and business sides of music, Bryce bridges the gap between art and execution with uncommon precision. His ability to speak the language of emerging artists while operating with executive discipline makes him a true architect of modern talent development; grounded in ownership, transparency, and long-term career design. Having witnessed firsthand what it takes to build real art at global scale through work alongside Christopher Nolan, Bryce carries a world-class standard of pressure, precision, and outcome-driven leadership. Fueled by tenacity, instinct, and an unrelenting will to win, he is built to command a major entertainment company with force, clarity, and zero tolerance for limitation.
4TL’S MANIFESTO
The music industry has drifted from its soul. What was once rooted in truth, courage, and human expression has been overtaken by metrics, algorithms, and fear. Artists are being trained to chase moments instead of meaning, trends instead of truth. Yet the world is starving. Starving for sincerity, for depth, for real emotion that moves at the soul level. 4TL exists to answer that hunger. We exist to restore the sacred essence of music and to champion artists who are bold enough to build not just moments, but legacies.
We are a fully independent, full-service creative house offering the power of a major label with the integrity of a boutique. From development to distribution, branding to touring, creative strategy to financial literacy, we provide artists with the tools to grow without sacrificing their identity. Innovation is our instrument, not our replacement for humanity. Technology serves the art, not the other way around.
At our core, we are artist-first. Every decision begins with the artist’s vision. Every partnership is built on fairness, transparency, and shared ambition. We believe in ownership, creative control, and clear pathways to long-term success. No hidden clauses. No exploitative deals. No gatekeeping. Whether emerging or established, every artist at 4TL receives equal access to opportunity, strategy, and support… because greatness has no template.
Legacy does not begin when a song breaks… It begins when the world is finally listening. That is where 4TL elevates creators beyond the music itself—into culture, brand, business, and long-term global impact. We believe music is more than a product. It is a calling. It is truth. It is power. This is where artists reclaim their throne. This is where art becomes legacy.
This is 4TL. 4 The Legacy.
Contact us
If the vision is real, the door is open. Drop your details and let’s begin the conversation.
